Team Ineka

If You’re Not the Lead Dog the View Never Changes

If You’re Not the Lead Dog the View Never Changes

By Robert Forto, PhD

On the next edition of The Dog Doctor Radio Show , Dr. Robert Forto will welcome motivational speaker, corporate trainer and the author of the book Iditarod Leadership,Unleashing the Power of the Team, Chris Fuller.

Fuller the CEO of Texas based, Influence Leadership has developed a cutting edge corporate leadership program based on the allegory of the Iditarod that was born during a corporate training development project for John Maxwell’s 360 Degree Leader principles. “I was looking for an illustration to bring the concept to life and the old saying ‘if you’re not the lead dog the view never changes’, a quote that I have used for many years in building sales organizations,” says Fuller.

In Fuller’s corporate training program he develops people in the team concept often used in the Iditarod dog sled race. The concept is refined by placing these team members in a strategic position it provides the opportunity for them to contribute to the team, not just become the rank and file. “As I looked a littler further, I realized that it was a perfect illustration for how to view leadership,” said Fuller.

While Fuller is not a musher, he is in heart. He grew up in Texas where they don’t get much snow and as he was building out the concept for his book and subsequent training program he wanted to make sure it was authentic. He flew to Nome during the 2008 Iditarod sled dog race and spent the week with three time Iditarod competitor, Nils Hahn learning to mush and loved it.

In Fuller’s leadership training program he teaches practical, straightforward principles all over the world. His accompanying book is a quick read and is designed to pique the interest of his readers and draw them into this unique concept of corporate and business training. “People, learn through stories,” says Fuller.

In his book and in his training system he tells these stories first and then research proves up the story. Just one example is how to apply the positions on a dog team; leader, wheel, swing, and point and use those positions to harness the power of any organization or business.

Fuller’s next training conference will be held in Anchorage, AK on March 4, 2010 at the Millennium Hotel from 9 am to 4 pm. If you would like to sign up for the conference, buy his book or find out more information please visit Fuller’s web site at

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